In this case, we have given you an Innernette Webbed Site Log or "Blog." In this digital newsletter, we will update you on the great work that we at Holland Partners do, including...
- Pre-testing. We boil down your advertisement into a single, easy-to-remember number. If that number is over 42%, you can run your ad with confidence.
- Tracking studies. Numbers up? Numbers down? It's interesting.
- Segmentation studies. Some products are enjoyed more by men, some more by women. We will tell you which gender likes you more.
- Qualitative. A nice chance to get out of the house and eat some candy.
Please bookmark our web place, as I think the Google gives us some money if you do.
And don't be like those foolish agency planners that end up at http://www.hall-and-partners.com/ by mistake. That company us run by a bunch of brand-loving hispters that couldn't put together a 300 page research Omnibus if their life depended on it.
Til next time.
Garry Holland, Jr.
Acting CEO,Holland Partners, Ltd.
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